This part of the project considers how conditions in the industry environment affect the success of your company’s business model and strategies. With the information you have at your disposal, perform the tasks and answer the questions listed:
1. In what kind of industry environment (for example, embryonic, mature) does your company operate?
2. Discuss how your company has attempted to develop strategies to protect and strengthen its business model. For example, if your company is operating in an embryonic industry, how has it attempted to increase its competitive advantage over time? If it operates in a mature industry, discuss how it has tried to manage industry competition.
3. What new strategies would you advise your company to pursue and thus increase its competitive advantage? For example, how should it attempt to differentiate its products in the future or lower its cost structure?
4. On the basis of this analysis, do you think your company will be able to maintain its competitive advantage in the future? Why or why not?