Discuss with your colleagues how you complete the following sentence Effective marketing research…

Discuss with your colleagues how you complete the following sentence: Effective marketing research questions are important because __________.

Explain why you believe writing effective research questions are important.

Develop at least 2 justifications about why this part of the research is important.

Consider why defining and segmenting customer groups are necessary.

Consider how to write questions that will yield the answers you want from customer respondents based on their wants and needs.

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