Diversification Strategy What does it mean for a firm to be “diversified” ?
Is the Coca-Cola Bottling Company diversified because they sell Coke and
Sprite–a cola brand and a clear soda brand? what are some examples of
companies that have a diversified strategy
How do related and unrelated diversification strategies
differ? Must companies approach diversification differently when their strategy
calls for unrelated diversification?
What are some examples of companies
pursuing related and unrelated diversification?