Donald B is a chocolate product maker and owns two stores inMelbourne. He wants to grow his brand na

Donald B is a chocolate product maker and owns two stores inMelbourne. He wants to grow his brand nationally andinternationally and compete with larger rivals producing cocoaproduct, confectionery, crystallised or glazed fruit, drinkingchocolate, liquorice, marshmallow, candied nut, candied popcorn,etc. He has also considered selling through Coles and Woolworths,Aldi options or creating high end specialty stores. You will bewriting a report for Donald’s company. This first part of thereport analyses the market and requires you to: 1. Discuss thebuyer behaviour in relation to chocolate products 2. Analyse themicroenvironment. (the relevant publics, the suppliers). 3.Summarise the likely competitors, what they offer and who they seemto target 4. Analyse the macroenvironment. What are thesociety-wide influences on chocolate products? Are theredemographic, economic, natural, technological, political, orcultural trends that have, or will, affect fast foodconsumption? Attached

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