2. What industry is it?
3. General environment analysis (economic, physical, sociocultural, global,
technological, political/legal and demographic – and work out what the important
4. The industry environment ((i.e., supplier power, buyer power, potential entrants,
substitute products and rivalry among competitors) and explain briefly what is
significant for each).
5. Competitive environment (Is there a strategic group that you need to take account
of? What is the rivalry like in this group? What capabilities do the relevant firms
have? What strategies do they follow? What threats do they represent?)
6. Opportunities and threats