Paper instructions Paper instructions Our group is working on the Cheerios product. This project r

Paper instructions:
Paper instructions:
Our group is working on the Cheerios product. This project requires you to investigate the marketing strategy of an existing Consumer Product/Service. The following parts are required with the points allocated per part. 1.Name of product, description of product – 5 pts (The product’s name is Cheerios) 2.Product Category – Size of product category (dollar or unit sales) and the major competitors. What is the market share of the major competitors? What other information can you provide which can help me to understand what is happening in the market 20 points Promotion – Explain all the promotion mix elements currently being used. Need to justify the reason different promotion mix elements chosen. Attached a link to a commercial video would be something good to do.
The Product we’re working on is Cheerios The Highlight part in the additional materials are the part that I need you to write. (#1, #2 and Promotion) Please find me a video link to attach with the Promotion.  

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