Select an organisation or a company that you are familiar with. Critically evaluate how this organisation or company has used and could use the main strategic marketing tools presented in this module relating to ‘product’ e.g. Product lifecycle, Boston matrix, Ansoff matrix etc in order to manage and develop individual products and/or product portfolios.
This question is worth 70% of your marks and has the word limit of 3,500 words +/- 10%
Thinking about how your group played ‘The Marketing Game’, which of the critical decisions that your group made had the greatest impact, either negative or positive, on your final results. On reflection what should you have done differently?
This question is worth 30% of your marks and has the word limit of 1,500 words +/- 10%