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Purpose – This paper seeks to investigate the link between business strategy and performance, giving special attention to the composition of combination strategies. Design/methodology/approach – A survey assessing business strategy and performance was completed by managers representing 277 retail businesses in the USA. Findings – The combination strategy was associated with higher performance in some but not all instances. Strategic clarity – the extent to which a single strategy reflects the organization’s strategic intent – was also associated with organizational performance. Businesses with high and low strategic clarity outperformed those with moderate strategic clarity. Research limitations/implications – This paper investigated US retailers and did not assess businesses in other industries or countries. Future research that seeks to replicate these findings is warranted.still some files to upload. But i could not upload more than this. I will upload it later.

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