1.Please read the article, and write an essay considering the following issues:
-Is the article emphasizing the most important points of consideration for entering an emerging market?
-What other factors need consideration?( eg profit potential, long term growth prospects, supply gap, relationships, your image & stature, local partners, understanding of how local businessoperates etc) Are these secondary factors
2.And what about your organisation’s ability to negotiate a favorable deal?
3.In your write-up, consider Africa in particular ( since the article focuses more on the BRIC countries)
4.Total length not exceeding 6 A4 pages, 1,5 spacing