WEEK5Global Branding (graded)Why is it difficult to decide whether to change a local-brand name to a global-brand name?Pricing (graded)Discuss the difficulties involved in having a standardized price for a company’s products across all countries.WEEK 6Distribution (graded)Your firm has just entered the Polish market for bottled water. The major distributor is owned by a competitive producer of bottled water. What strategies can you use to gain access to this market?Push or Pull (graded)Describe when you would use push promotions. Include examples.This section lists options that can be used to view responses.
