You have to prepare and submit a Managerial Report where you should answer the question “which…

You have to prepare and submit a Managerial Report where you should answer the question: “which one of the two business simulations BSG Co should prepare for marketing?”.

Task 2-0(max 1 gr. pt): Overall requirements. The expected length of the main body (tasks 2-1 to 2-4) of the managerial reports is up to 3 pages APA format, excluding cover page, table of content, executive summary (task 2-5), and appendices (screenshots of the Payoff Table, EMV Table, Sensitivity Analysis Diagram, TreePlan Diagram of the Decision Tree).

Task 2-1 (max 2 gr.pts): Prepare a payoff table and develop a decision tree for this problem

Task 2-2 (max 2 gr.pts): Given the planed probability of competition and using expected monetary values (EMVs), recommend which one of the two simulations to start marketing: IT & SL or BS

Task 2-3 (max 2 gr.pts): Use sensitivity analysis to determine what probability of competition for Digital Marketing Strategies (DMS) would have to be for BSG Co to change your recommended in task 2-2 decision alternative.

Task 2-4 (max 2 gr.pts): Apply a software tool for the decision tree/Task 2-1 (the recommended application MS Excel Add-Ins TreePlan is preinstalled on all V-PCs of the MET V-LABs).

Task 2-5 (max 1 gr.pt): Prepare an executive summary

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