2-1 Discussion: Strategic Position

My discussion post is to be written about my company of choice FACEBOOK.
Strategic positioning is an integral aspect of the potential success of a company. What is a brand? Remember, it is not what a company offers, but what they represent. Consider the different elements that have played a role in the company’s current position, such as competition and industry trends. Then reflect upon the company you have chosen (FACEBOOK) for your final project and post information on the following questions.
What is the background of the current market?
What are the most significant sources of competition for this company?
What are the significant industry trends that could impact your company?
What are your market segments, not to be confused with industry segments?