INPORTANT: 6 PAGES MIN
1. Introduction (Background)
2. Mission Statement
3. Elements of Strategic Plan
1. Sustainable, compelling competitive advantage(s)
2. Critical Success Factors
3. Critical Business Issues
4. Goals
5. Objectives
6. Specific Strategies
7. Measures
8. Metrics
9. Markets
10. Customer Segments
11. Services
12. Distribution Channels
13. Supply Chain
4. External and Internal Analysis
5. SWOT