- Apply Porter’s five-forces model (Lesson 2) to your cohesion company’s industry.
- Construct an external factor evaluation (EFE) matrix (Lesson 2) for your cohesion company.
- Construct a competitive profile matrix (CPM) (Lessons 2 & 4) for your cohesion company.
- Construct an internal factor evaluation (IFE) matrix (Lesson 3) for your cohesion company.
Your five-forces model of industry competitive forces should be accompanied by a conclusion regarding industry attractiveness (i.e., profit potential). Your EFE and IFE matrices should show the rating scales that you used and should be accompanied with explanations and discussions of their strategic implications. Your CPM should include your cohesion company and two to three of its closest competitors and should incorporate at least five (but no more than 10) critical success factors, including at least three that are global or international in nature (Lesson 4).
Your five-forces model, EFE matrix, CPM, and IFE matrix should be accompanied by brief explanations and discussions of their strategic implications. Present your findings with a conclusion about what your analysis revealed. This exercise (along with instructor feedback) will serve as the basis for subsequent reports that you will develop throughout the course and that will be incorporated into your global strategic plan. Limit your description of the cohesion company and focus instead on analysis and application of the strategic concepts and relevant material from the first unit of the course.
Your report should not exceed seven pages, including figures and tables.
Submission
When submitting application exercises, use the file-naming convention “[Cohesion Company Name] [Application Exercise #]” as exemplified below:
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