From the moment we get up in the morning, we are all impacted in some way by marketing. Maybe it’s the radio commercial we hear when our clock radio buzzes. Or the coupon we use to buy our toothpaste. Or the brand of clothing we prefer to wear. Or our choice of breakfast cereal. Basically, all of us know something about marketing because it has been part of our lives since we had our first dollar to spend or when we influenced someone else (like mom, dad, or grandma) to spend a dollar on us!
For this first discussion, I would like you to spend time noticing how marketing influences you—as an individual, student, and employee.
What marketing tactics influence your decisions the most? Were you surprised about the number of marketing tactics you noticed?
Share your insights with your fellow classmates, and then spend time reviewing the posts of others. How are you similar or different? How might these similarities impact this course—and your interactions outside of this course?
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