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This assignment was locked Jun 23, 2019 at 11:59pm. This survey is intended to gather student input on the design of the course. It differs from the SRTE in that it focuses on how the course is presented and the design of activities. It is not an evaluation of the instructor. The information gathered from […]

Overview This is a group assignment that has two main parts: Part 1: Written Response Part 2: Feedback (Discussion) You will be graded both on the quality of your written response (Part 1) and the SWOT analysis you provide in the Case Study Discussion (Part 2). (Refer to the Case Study Discussion for more information.) This […]

Overview An important aspect in marketing is being aware of the ever-changing demands of the market (i.e. customers) and marketing environment. One method that I strongly encourage you to use is reading about marketing online. To encourage this behavior, you will be tasked to find current articles, blog postings, and/or artifacts (e.g. info-graphics) related to the […]

Overview Now that your group has submitted your analysis for the case study, you will be turning your attention to providing feedback. It is important that you be able to provide clear, concise, and useful feedback. Think of this as an opportunity to sit in the Marketing Managers chair. Please remember this discussion is graded […]

I look forward to talking with you during this week’s Zoom session. You can find the link to our Zoom room in the Zoom Video Conferencing Module>Zoom Instructions. Note that this is the same link for all synchronous sessions for this course. Please keep in mind that all live sessions will be recorded for your review. The recordings will […]

Overview This is a group assignment that has two main parts: Part 1: Written Response Part 2: Feedback (Discussion) You will be graded both on the quality of your written response (Part 1) and the SWOT analysis you provide in the Case Study Discussion (Part 2). (Refer to the Case Study Discussion for more information.) This […]

In this module we’ve been studying identifying market opportunities.  For this discussion we are going to debate whether it’s better to target a wide, large market or a niche, smaller market.  Your initial post should follow this format: If your last name begins with A-M, argue (and defend with outside sources) the position that a […]

Overview An important aspect in marketing is being aware of the ever-changing demands of the market (i.e. customers) and marketing environment. One method that I strongly encourage you to use is reading about marketing online. To encourage this behavior, you will be tasked to find current articles, blog postings, and/or artifacts (e.g. info-graphics) related to the […]

I look forward to talking with you during this week’s Zoom session. You can find the link to our Zoom room in the Zoom Video Conferencing Module>Zoom Instructions. Note that this is the same link for all synchronous sessions for this course. Please keep in mind that all live sessions will be recorded for your review. The recordings will […]

For this discussion, you will first be tasked with finding two examples: one where companies were displaying tactics that showed they were customer-obsessed, and one where they were not. Your examples could from personal experiences or could be found from articles, ads, posts on social media, etc. Initial Post For each example, provide a brief […]