Lesson 1.1 Marketing Strategy Discussion – 821 Discussion Group 1

Which organizational structure do you prefer and why? Given your response, how do you think they support collaboration between marketing and other departments. If you were working in that organization, what would you foresee as your biggest challenge and greatest opportunity to collaborate?   If you have had the opportunity to work in or with a […]

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Introduction Discussion – 821 Discussion Group 1

From the moment we get up in the morning, we are all impacted in some way by marketing. Maybe it’s the radio commercial we hear when our clock radio buzzes. Or the coupon we use to buy our toothpaste. Or the brand of clothing we prefer to wear. Or our choice of breakfast cereal. Basically, […]

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Peer Evaluation

Peer Evaluation Active and engaged participation by all team members in team-based assignments is important. You are required to contribute to generating ideas for the case, writing the paper, and must be accountable to your team on time and effort commitments. As a result, you will be required to complete a peer evaluation for each […]

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HBR Case: Ocean Carriers Case Analysis

Overview Access the HBR Ocean Carriers case from the link located on the course syllabus. Analyze the case on decision to purchase a capesize ship, and discuss the following five questions supported by FCF and NPV analysis in a spreadsheet.  Deliverables: Two files A Word document with answers to the questions below, and an Excel […]

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Team Minipaper 2: Team Decisions and Fights

Your team performed two decision-making tasks (Lost at Sea & Carter Racing) and performed a virtual team building exercise. How does Eisenhardt’s “How Management Teams Can Have a Good Fight” relate to your team experiences with conflict, or the lack thereof? Could your team use a good fight? You decide. What would a good fight (as opposed to […]

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Submit Learning Journals #3 and #5

Submit Learning Journals #3 and #5 as a single file containing both entries. Learning Journal #4 will be submitted separately. Whenever there is a specific word length constraint for a question, at the end of your answer (journal entry) for that question, please put the word count in parenthesis. WE’VE HAD A GOOD SUCCESS RATE […]

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Learning Journal #4: Experiencing Mindfulness

This is one of your assigned learning journal entries.  While you should complete it this lesson, the learning journal entries are submitted in two batches, the first in Lesson 7, the second in Lesson 15, per Course Schedule. Over the course of 3 days, for 15 minutes each day, engage in a mindfulness practice.  Choose mindful eating, […]

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Lesson 14 Discussion: Biography, Storytelling and Values

This post revolves around the concepts of biography and storytelling, using these as a vehicle for uncovering your core values. Biography simply means the story of your life. At its core, Authentic Leadership entails looking inward to find your “true north,” your internal compass. Every one of us is highly unique; we each have different […]

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Lesson 12 Discussion: Stress – 816 Discussion Group 3

Consider any or all of the following in making your post: What stressors exist in your life?  Consider your score on the Holmes Rahe Stress scale that you took.   How do you react to stress?  What strategies do you employ to counter stress?  Does your organization have any stress management programs, or work life […]

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