Categorize each of the Fisher’s activities according to the four functions of management: planning, organizing, leading, and controlling. (8 marks).
Do you think Fisher possesses technical, human, and conceptual skills? Give evidences of your answer. (3 marks).
Identify environmental factors affecting Kodak. How Fisher faces these factors? Do you think his efforts were successful in this regard? Justify your answer. (4 marks).
What motivational theories and techniques Fisher used to motivate his employees? Do you think these methods was successful? Justify your answer. (4 marks).
Identify the marketing strategies used by Kodak and evaluate their effect on company’s performance (4 marks).
Using your knowledge in operations management suggest possible ways by which Fisher can reduce the cycle time and costs of Kodak. (3 marks).
Using SWOT analysis, identify the major strengths, weaknesses, opportunities, and threats of Kodak. (4 marks).