Using the Making a Plan to Win Guide and Toolbox Develop an Advocacy Campaign Plan.
1. Targets: Read background information in How to Run an Advocacy Campaign, Matching Tactics to Targets p. 26-29.
For each Target identified in last week’s assignment, describe strategies and tactics for mobilizing change (Use the Chart in Companion Toolbox, page 4, column Targets and Tactics).
2. Strategies: Analyze strategies for greatest impact on developing constituency, influencing public opinion, asserting rights, and/or changing legislation.
3. Complete a draft op-ed (see Companion Toolbox, page 23)
4. Complete a draft press release related to your advocacy campaign (see Companion Toolbox, page 19-22.
Using the Making a Plan to Win Guide and Toolbox: How to Run an Advocacy Campaign, page 34, develop a debriefing tool for use following strategic or tactical action to evaluate success and/or need for changes in future advocacy efforts. This is meant to be a means to reflect on the campaign. As Myles Horton used in his popular education model during the Civil Rights Movement, reflection is a key component of learning.