Don Norman (a professor at Northwestern University) is well recognized in the design field. In 2005 he suggested that human-centered design, while dominant for user-interface and application designers, may be wrong or harmful at times. For example, a focus on humans distracts attention and invites a lack of cohesion in the design. He suggests that most items are produced without the benefit of human-centered design. Instead, he promotes the concept of activity-centered design which evolves as each new version of something is improved based on feedback. For this activity, imagine you are the human factors specialist on a design team. You have been thoroughly educated in the human-centered design process and benefits that can be realized. However, others on the team believe an activity-centered approach would be best since that would be more economical, less complicated, and can be adapted more rapidly. You can frame this design project in any context, industry, or application that is appropriate and serves your needs. You decide to develop a precautionary explanation of tradeoffs involved in moving from a human-centered approach to one that is activity-centered and some of the limitations that could lead to human error.
Present this as a brief. Your brief should be approximately 750 to 800 words (about 2 to 3 double-spaced pages) in length and should be written in APA format.