Objective: The objective of Assignment 2 is to understand how subcultures and ethnic/underrepresented groups can positively impact a brand by developing strategic recommendations and using various media for engagement.
In Assignment 2, we will focus on ways to motivate and engage one specific subculture or ethnic/underrepresented group that your brand may have overlooked or has not specified as a target market in the United States. In doing so you will be asked to select a product category (this will only apply to that this subculture or ethnic group may have an interest in purchasing. You will develop 3 strategic recommendations that would attract them as well as develop a media mix that would engage this new targeted group.
During your discussion of media, please share options that you plan not to use and include a rationale for your selections. In other words–why are you selecting these media options and why are you not selecting the others?
Please use headers throughout to separate each section, use APA formatting. Possibly headers for this final part of your project should include the following:
Cover Page
Your Introduction
Executive Summary
Selected Subculture or Ethnic/Underrepresented Group
Market Analysis as it relates to point 4.
Selected Product Category
Strategic Recommendations
Recommendation #1
Recommendation #2
Recommendation #3
Media mix (rationale for choices).
Media that Would Not be Used
Conclusion
References
Contact Page
Assignment 2 will be done either as a PPTX or you can use CANVA with a video embedded in the presentation explaining points. Visuals are especially important for this assignment. Your time limit for the video is 5 minutes MAX. Any presentation exceeding 5 minutes will not be accepted. You will submit the video as an MP4 into Canvas as well as post the video on YouTube and place the link to the video in the comments section of Canvas when you submit. Please ensure your video is NOT private.
You will also submit your PPTX with all of your thoughts in the notes section of the PPTX.