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BUS 599 STRATEGIC MANAGEMENT
Assignment 2: Employing Strategy in a Competitive Environment
Due JULY 26, 2013 andworth 280 points
This assignment builds upon on the strategy elements createdAssignment 1
Write a four to eight (4-8) page paper in which you:
Create an environmental scan for the company indicating the most significant environmental threats and discuss how the company should respond to each threat to ensure that the impact to the business is minimal.
Based on the environmental scan, evaluate the company’s strengths and evaluate how the company can leverage these strengths so as to yield a competitive advantage in the marketplace.
Identify a significant competitor for the company and assess how your company will compete against it to maximize profits and create value for stakeholders.
Assume that the U.S. economy is in a state of decline requiring modifications to the strategy. Evaluate how the strategy should be modified. Provide a justification of how this will help the company continue to compete in the marketplace.
Evaluate how global competition may impact the business strategy and determine how the company should respond.
Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with thisassignment are:
• Analyze the external and internal environmentfor opportunities, threats, strengths, and weaknesses that impact the firm’scompetitiveness.
Use technology and information resources to research issues in strategic management.
Write clearly and concisely about strategic management using proper writing mechanics.
Grading for this assignment will be based on answer quality,logic / organization of the paper, and language and writing skills, using thefollowing rubric.
Points: 280
Assignment 2: Employing Strategy in a Competitive Environment
Criteria
Unacceptable
Below 70% F
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Create an environmental scan for the company indicating the most significant environmental threats and discuss how the company should respond to each threat to ensure that the impact to the business is minimal.
Weight: 20%
Did not submit or incompletely created an environmental scan for the company indicating the most significant environmental threats; did not submit or incompletely discussed how the company should respond to each threat to ensure that the impact to the business is minimal.
Partially created an environmental scan for the company indicating the most significant environmental threats; partially discussed how the company should respond to each threat to ensure that the impact to the business is minimal.
Satisfactorily created an environmental scan for the company indicating the most significant environmental threats; satisfactorily discussed how the company should respond to each threat to ensure that the impact to the business is minimal.
Thoroughly created an environmental scan for the company indicating the most significant environmental threats; thoroughly discussed how the company should respond to each threat to ensure that the impact to the business is minimal.
2. Evaluate the company’s strengths and evaluate how the company can leverage these strengths so as to yield a competitive advantage in the marketplace. Weight: 15%
Did not submit or incompletely evaluated the company’s strengths; did not submit or incompletely evaluated how the company can leverage these strengths so as to yield a competitive advantage in the marketplace.
Partially evaluated the company’s strengths; partially evaluated how the company can leverage these strengths so as to yield a competitive advantage in the marketplace.
Satisfactorily evaluated the company’s strengths; satisfactorily evaluated how the company can leverage these strengths so as to yield a competitive advantage in the marketplace.
Thoroughly evaluated the company’s strengths; thoroughly evaluated how the company can leverage these strengths so as to yield a competitive advantage in the marketplace.
3. Identify a significant competitor for the company and assess how your company will compete against it to maximize profits and create value for stakeholders.
Weight: 15%
Did not submit or incompletely identified a significant competitor for the company; did not submit or incompletely assessed how your company will compete against it to maximize profits and create value for stakeholders.
Partially identified a significant competitor for the company; partially assessed how your company will compete against it to maximize profits and create value for stakeholders.
Satisfactorily identified a significant competitor for the company; satisfactorily assessed how your company will compete against it to maximize profits and create value for stakeholders.
Thoroughly identified a significant competitor for the company; thoroughly assessed how your company will compete against it to maximize profits and create value for stakeholders.
4. Evaluate how the strategy should be modified. Provide a justification of how this will help the company continue to compete in the marketplace.
Weight: 15%
Did not submit or incompletely evaluated how the strategy should be modified; did not submit or incompletely provided a justification of how this will help the company continue to compete in the marketplace.
Partially evaluated how the strategy should be modified; partially provided a justification of how this will help the company continue to compete in the marketplace.
Satisfactorily evaluated how the strategy should be modified; satisfactorily provided a justification of how this will help the company continue to compete in the marketplace.
Thoroughly evaluated how the strategy should be modified; thoroughly provided a justification of how this will help the company continue to compete in the marketplace.
5. Evaluate how global competition may impact the business strategy and determine how the company should respond.
Weight: 20%
Did not submit or incompletely evaluated how global competition may impact the business strategy; did not submit or incompletely determined how the company should respond.
Partially evaluated how global competition may impact the business strategy; partially determined how the company should respond.
Satisfactorily evaluated how global competition may impact the business strategy; satisfactorily determined how the company should respond.
Thoroughly evaluated how global competition may impact the business strategy; thoroughly determined how the company should respond.
6. 4 references Weight: 5%
No references provided
Does not meet the required number of references; some or all references poor quality choices.
Meets number of required references; all references high quality choices.
Exceeds number of required references; all references high quality choices.
7. Clarity, writing mechanics, and formatting requirements
Weight: 10%
More than 6 errors present
5-6 errors present
3-4 errors present
0-2 errors present