Berkowitz defines various types of sales approaches. Please assume that you are a sales representative, selling a new line of laparoscopic surgical equipment. Which type of sales approach would you recommend for selling to the surgeons who need to use this equipment? Which approach would you use for the hospital staff which will actually be purchasing the equipment? Will you use the same approach? Please explain why you have recommended a specific approach.
Important – Essay should be several paragraphs long, focused on the topic and evidence a keen understanding of the subject