a.) You will need to read the attached article from WWD and answer the following questions. – 25% of grade
1. Explain the article in your own words.
2. Based on the video about McDonalds in India that you watched, what did J Crew do wrong in London?
https://youtu.be/8TbiaEuAReE – McDonald’s Video
3. Based on the plans that J Crew has now, what can they do to increase sales in England? Explain you answer fully using the 6Ps.
b.) As we approach the halfway mark of the course, what about that material covered to date has surprised you? What was pretty familiar? Have your thoughts about the Retailing Industry changed at all? If so, how? 5% of grade