Discuss why and how
you would transfer some of their methods to the operation of a
non-accommodation component in an integrated resort complex.
Becoming Proactive
Chapter 11 of the text tells us, “if resorts are to continue to
survive by adjusting to changing social and technical circumstances,
they will need to become more proactive with regard to the current
climate and cultural changes that face us all” (Murphy, 2008, p. 339).
Do you agree with this statement? Why or why not?