Prepare
a response that is a maximum of 3 pages double-spaced (excluding title
page and reference page) and should follow APA format and referencing
style.
While
there is no “formula” for analyzing case studies, the following guidelines
are recommended:
Define
the outcomes and objectives for your analysis. What questions are you
trying to answer and what issues are you trying to resolve?
Rapidly
skim through the case study and get a sense for how the case study has
been structured
Read
through the case study with paper and pencil and make notes as you go
along
Structure
the information in the case study: this is the key step.
Whilst
addressing the case questions, think of the information given in the case
study as “raw data” that you have gathered to help you answer the
questions and resolve the issues.
You
need to structure this information in order to resolve the issues. Here
are some useful dimensions along which you can structure the given
information chronologically:
evolution
of the industry in which the enterprise operates (e.g., changes in
technology, customer needs, competitive landscape)
evolution
of strategy – business, technology, and market – of the enterprise
evolution
of technology (including manufacturing), product platforms, and product
lines of the enterprise
the
technology, product, and process development process within the
enterprise
growth
(or decline) of the enterprise with respect to market share, revenues,
costs,
profits,
etc.
organizational
structure of the enterprise
key
decisions made at different stages in the life of enterprise, and the
drivers for these decisions
the
interconnections and relationships between all the above factors
Make
extensive use of figures, tables, trees, etc. to shape your thinking
during the structuring process.
Perform
any necessary analysis, for example, revenues or costs associated with
different design options
Draw
conclusions, answer questions, resolve issues, and make recommendations
using the structured information in Step 4.
Activity/Competencies
Demonstrated
% of Final Grade
1. Critical Analysis and Conclusions (70%)
a. Outcomes and objectives effectively identified
/30
b. Conclusions, solutions and recommendations are
appropriate and supported
/40