Part 1: Introduction and Project Outline
Write a brief 1- to 2-page introduction (250 to 550 words), and draft an outline for your final project that includes the following:
Imagine you are the CEO of an international business and are opening a new operation in a specific emerging economy country. First, describe your fictional international business and an existing product. Then, identify and describe a real-world emerging market country where you will market the product. Next, provide a brief synopsis of your new international venture’s operations (importing/exporting, manufacturing, franchising, joint venture). After this introduction, draft an outline based on the bulleted requirements below (Final Project section). Finally, search for relevant sources you plan to use (Bibliography section). Sources should be academic books, trade journal articles (e.g., Fortune), business news publications (e.g., Forbes, Wall Street Journal, Bloomberg Business week), international organizations (e.g., IMF, World Bank, IADB) and/or credible online sources.