Assume you are the international marketing manager of the chosen seafood product. You will conduct an internal and external environmental and competitor analysis. You will identify the reason for choosing to take this product to Great Britain. You will need to state the competitive advantage, target market, and positioning of your product/service in the Great Britain Market. You need to conduct a situation and SWOT analysis and recommend the market and the entry mode. You need convince key stakeholders of your ideas.
10 PowerPoint slides: Maximum 10 slides (500-600 words max) aswell as Speaker notes – 1,000 words (excluding the referencing list) to accompany your slidesIntroduction and background information of company/brand/product
Company Analysis: the key capabilities of the company
Country Choice: the reason for taking the product/service to an international market
PESTLE analysis
Customer/market analysis (market segmentation, market trends and size/growth, and target market)
Competitor analysis (Porter’s Five Forces, Competitive analysis table)
Market position (Value curve/positioning map in the country you have chosen (relative to the competition in the mind of the target market) and competitive advantage)
S.W.O.T Analysis
Market entry
Conclusions and recommendations
(refereces list)