Based on the attached article, please answer the following questions:
1. How often would you recommend calculating CLV scores? Monthly, yearly, etc.? Please explain your decision; it could vary by type of industry such as package goods or hospitality.
2. In addition to the variables listed in the article in the “Formula” section, suggest three additional variables for each of the following industries you might consider for CLV calculations; please explain your choices.
a. Retail
b. Automotive
c. Restaurant chain
3. The article lists “9 Ways to Increase Your Customer Lifetime Value”. Which of the recommendations would CLV have the biggest impact on? Please explain your selection.