Read the assigned article Stitch Fix’s CEO on Selling Personal Style to the Mass Market
–In a very crowded and competitive retail clothing market, explain what Stitch Fix’s value proposition is – that is, how are they different from their competitors and what value is provided to their customers?
–How do they employ data analytics technology to support their competitive strategy?
–Explain how they balance the use of machine algorithms with the human knowledge of their employees to best meet customer needs.