WHAT IS A DIGITAL DASHBOARD?
A digital dashboard is a type of business intelligence tool that allows business leaders to track, analyze, report, discover issues, and cure problems an organization faces immediately. Current interactive dashboards make it simple to synchronize data from variety of sources to deeply study the data directly within the dashboard. It is a data visualization and analysis tool that displays on one screen the status of key performance indicators and other critical business successes or failure and data points for an organization, department, team, or process. Learning analytics dashboards (LADs) can provide learners with insights about their study progress through visualizations and learning data. (Rets I., et al., 2021). Competitive intelligence is one of the most potent economical instrument methods for executive information systems with a relatively high rate of effectiveness. (Yin, 2015). Competitive intelligence refers to actionable information about the external business environment that could influence a competitive position in an organization.Competitive intelligence is not a euphemism of industrial intelligence or economic espionage (Nolan, 1993), (Chen et al., 2002).
Who should the information be tailored for?
High-level executives and Vice Presidents. In the example below in the screen shot, a sales dashboard provides the audience with data at their fingertips, for high-level executives and Vice Presidents. It is crucial to consider and ponder on what the high-level executives will be looking for.
Does dashboard information need to be real-time?
Yes, dashboard information needs to be a real time.
Why?
A real-time dashboard is a type of chart that is automatically updated with the most recent and reliable data available. Without real-time, the executives may not be able to track important business metrics. These visualizations feature a combination of historical data and real-time information that is useful for identifying emerging trends and monitoring efficiency. Real-time dashboards usually contain time-sensitive data, like operational data, sales numbers, and inventory-related figures.
Why not?
Organizations operate in completely changing environments that are constantly changing, whether sales ebbs and flows, industry fluctuations, or the effect of specific news stories on the market. This flux produces operational challenges that must continually be monitored. Monitoring productivity in real-time makes it easier to make quick decisions with greater confidence.
Regarding business intelligence as a system Talaoui, et. al., asserts that:
To bridge the gap between the business user and information access, business intelligence applications ranging from data warehousing, online analytical processing (OLAP), data mining, extract-transform-load (ETL), and user interface provide a company’s executive information system with the necessary technologies to process huge volumes of unstructured data, in order to present it in a timely manner to executives. (Talaoui, et. al., 2020).
Business Intelligence contributes to firms. (Clark, 2012).
Find below screenshot of a digital dashboard that is used in a business.
(Davis,2021)
References:
Chen, H., Chau, M.,