design for business leaders

So business cards, dead simple right?
But what if your career depended upon it?What if it had to literally represent you?What if it was your only chance to get across the unique nature of you, your offer and values?
Though small it must be powerful so think carefully about what it says, how it looks and what it says about you.Ideally print them out for presentation and I will make a display on campus.

Rubricshort creative submission rubric
short creative submission rubric
CriteriaRatingsPtsThis criterion is linked to a Learning OutcomeThe basicsHas the student grasped the very basics of the subject and entered a response on time to the required length and format.The ability to Introduce a new subject under the wider banner of creative sector thinking skills.Through the presentation of practical exercises demonstrate abilities useful in a commercial career working with or actively engaged within the creative industries.
5 ptsFull Marks
0 ptsNo Marks
5 pts
This criterion is linked to a Learning OutcomeUnderstandingHas the student reframed the question or challenge and applied their own context to the required submission?Have they shown an understanding of balance, typography, imagery and tension in a graphic layout?
5 ptsFull Marks
0 ptsNo Marks
5 pts
This criterion is linked to a Learning OutcomeIllustrationHas the student illustrated their points with diagrams, designs and images that support the theories, conclusions and key points made? Has the student listed references and quotation origins in the correct way?The ability to create more effective communication pieces (or commission and order the elements to do so) that use some of the tools of design.Demonstrate the effective use of the principles of composition, typography, colour and balance in the presentations of visual assets.
5 ptsFull Marks
0 ptsNo Marks
5 pts
Total Points: 15
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