You have worked as a senior consulting engineer in a quite small company, of 10 employees, that has just been acquired by a large building company, in order to insource its building designs. The executives of the new parent company are used to measuring productivity and quality of tangibles such as defects, and progress in buildings construction, and have expressed to you that it is almost impossible to measure quality and productivity of a services business unit such as yours. How would you respond: can these key metrics be effectively measured in your services division, and if so, how? Provide specific examples. (about 300 words)