Answer the 5 questions
1.Which attribute does the conjoint analysis indicate is most important in the overall purchase decision?
2.Are the conjoint results useful in making any pricing decisions? 3.What useful information can be gleaned from the research?
What about the promotional items? Are they worth giving away (free) to season-ticket holders?
4. What about the size of ticket packages? What does the conjoint analysis suggest?
5.What should the management of the Portland Trail Blazers do?