INTERNATIONAL BUSINESS ECONOMICS AND MARKETS1. Express Own Voice’/’Synthesise’ in text –
By being critical and independent with thoughts. 2. All Tasks Hamburger/Sandwich style writing. 3. All answers ‘must’ be based, referred to and aligned with my ‘ORGANISATION SUMMARY’ about ‘APPLE’ 4. I have uploaded via pdf the background summary for further understanding of my organisation 5. And remember to please help the examiner understand my point of view by creating a logical narrative, by connecting the ideas, evidence and overarching argument. 6. Can research using the following web sites:-
emerald
googlescholar
opensource 7. Organisation Summary must be in-text cited. 8. Reference the stronger points throughout Tasks, from the ABE Study Guide. 9. At least 3/4 References per Task. 10. Must answer specifically as per Chapters from the Study Guide as suggested. 11. But also extend and include external research about the suggested Chapters throughout answers/tasks. 12. At least from the Reading List if possible. 13. ANALYSE
COMPARE
ASSESS
EVALUATE 14. Have an opinion (hypothesis) the examiner is looking for your understanding and application to the real world examples. 15. Be careful when attempting the task not to be too generic, use concepts, theories, models and frameworks of the chapter to guide your analysis and link them to your examples. (break it down) 16. Back up your opinion with theories , do not dump the theories, but show how they could be applied to the problem. 17. Don’t be afraid to disagree with the application of a theory e.g. if the example show the application of one theory that did not work you can show how another one will be more effective, (this approach will show your critical analysis and provide you with marks)A) Question 1 Analyse the impact of your chosen organisation on local economies where its offices and
production sites are located. (700 words)Question 2 (a) Compare ‘adaptation’ versus ‘standardisation’ marketing mix approaches for your chosen
organisation to enter a new market. (b) Assess FOUR different market entry methods that your chosen organisation could consider
when planning to enter a new overseas territory. (1050 words)Question 3 Assess the potential benefits to your chosen organisation of different types of economic co-operation and preferential trade arrangements.
You are required to use examples to support
your answer. (1050 words)Question 4 Evaluate how your chosen organisation might be impacted by exchange rate volatility and how
such foreign currency fluctuations might arise. (700 words)B) Question Syllabus/assessment criteria Q1 = Ch1.3 Q2 = (a) Ch 2.4 – 6 marks
(b) Ch 2.2 – 24 marksQ3 = Ch 3.1/3.3 Q4 = 4.2The above here is the Guide to answering all questions as per Study Guide preferably the stronger points.