E.g. anathlete donating money, a team visiting a hospital or hosting a fundraising event.• Discuss the details of this initiative. Which athletes were involved? Whobenefited?• Describe why you think the initiative helps to strengthen the brand of theorganization(s) involved.• Did the initiative seem genuine to you? Cite details to describe why or whynot. Do you think the activity took place to divert attention from a negativecontroversy?