PART 1: Paper
This is a paper for Starbucks’s branding, you need to provide analysis and solutions for this problem.
Problem:
Starbucks’ customer value and positioning are easy to break under the attack of local competitors in China.
Some analysis and solutions to consider:
Analize other Chinese local chain coffee companies, make sure the analysis is focusing on the problm
Possible solutions offering:
Some chinese local chain coffee companies to consider: Luckin Coffee, Heytea, Saturn Bird
a. Improving differentiate with other competitive brands
b. Carrying out guests’ feedback, investigation, and internal improvement
c. Issuing some coupons
d. Festival creativities
Requirements:
At least 900-1000 words, MLA format, remember to cite the sources, and include in-text citations.
PART 2: Powerpoint for presentation
After you finished the paper, please make them into a powerpoint, and don’t just copy and paste the paragraphs, make the main points of the analysis and solutions into bullet points.