Assignment 11: 4Ps in Marketing Mix:
You can pick any combination you prefer, one country + one company
Ikea
Lego
Siemen
Volvo
Fiat
Kenya
Somalia
Nigeria
Mali
Ethiopia
Discussion Content:
Product differentiation strategies:
Functional
Experiential
Personal/life style
Positioning, Segmentation and Differentiation
Nature of product: consumer goods: substitution, complementary, normal, inferior, Giffen, conspicuous consumption; industrial goods.
Pricing Strategies
Selling and Promotion
Place
Writing format: Business Beat 3 sections with references