1. What social media elements work best for each of the 4 Es?
2.Describe the processus of purchase desion of a laptop with example for each step ( you can also choose other products like Smartphone, Car…..)
3. Explain the four service gaps identified by the Service Gaps Model, List at least two ways to overcome each of the four service gaps.
4.
a. What is the difference between product line breadth and product line depth?
b. Why change product mix breadth?
c. Why change product line depth?
5. what is the difference between penetration pricing strategy and price skimming?
Give examples.
6.
a. What are the components of a retail strategy?
b. What are the advantages of traditional stores versus Internet-only stores?
c. What challenges do retailers face when marketing their products through multiple channels?