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Shopify Assignment
The purpose of the Shopify Project is to give you a real-world experience with an innovative eCommerce platform.
Section 1: (You will get 10 points for creating the store)
You will create a temporary shopify account that is good for 14 days.
https://www.shopify.com/
Follow the steps to create the store. Please send me the link to the store and attach a screenshot.
The store will be based on your chosen product for the digital toolkit assignment.
Section 2: (18 points: see digital toolkit grading rubric)
Ecommerce business model
View lecture on e-commerce marketing. Also read the Hubspot link on e-commerce marketing:
Now analyze your newly developed ecommerce business on the following:
First describe whether the ecommerce business you created is a ecommerce site or marketplace? Explain the reasoning behind your definition.
Marketing Plan
Analyze your shopify store on the following:
Go through this link first:
https://help.shopify.com/en/manual/promoting-marketing/developing-a-marketing-plan
Step 1: Defining your message
What makes your store special?
How are you different from your competitors?
What do you have to offer to customers?
What do you stand for?
Step 2: Understanding your customers
Discuss based on the buyer persona that you developed in the first digital toolkit assignment
Step 3: Choosing marketing tactics
Discuss marketing tactics you would use: include your discussion from earlier assignments such as the content marketing/online video discussion assignment.
Additionally choose new strategies such as personalization, user-generated content, loyalty programs, word-of-mouth, customer reviews, any other strategy?: See Hubspot article on ecommerce
Step 4: Setting goals
Discuss marketing goals
Step 5: Choosing your marketing channels
Discuss the marketing channels you would use based on the marketing tactics and goals
Step 6: Analyzing the impact
Discuss KPIS based on goals and channels.