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Charter Communications, Inc.
Brandi White
Strayer University
BUS 499
Professor Joseph Keller
July 24, 2021
Charter Communications, Inc.
The Impact of Globalization and Technological Changes on Charter Communications, Inc.
Globalization and technological changes play a significant role in improving the overall performance of corporations across the globe. In this context, globalization helps organizations to compete with others in the domestic and international market. The competition relates to product and service cost, target price, price, quick response, technological adaptation, and ability to produce products quickly (Ristovska & Ristovska, 2014). Moreover, technological changes enable all businesses, including small enterprises, to increase employee productivity by using the latest technology. The utilization of business software and computer programs enable employees to process more information as compared to manual techniques (Cascio & Montealegre, 2016). Equally, the use of technology reduces errors and allows business owners to implement business-related technologies to reduce human labor in the various business functions.
Globalization has affected Charter Communications, Inc. in a positive way. The issue of globalization has enabled firms to improve service delivery and meet consumer needs. Technological developments have made the world a global village and individuals can communicate with one another despite huge distances separating them. Based on this assessment, Charter Communications, Inc. has taken advantage of globalization to improve service delivery. Through globalization, Charter Communications, Inc. has increased its business opportunities, developed a global village within itself, and eliminated cultural barriers (Charter Communications, Inc., 2021). The company connects its customers to superior communications and entertainment products, which have the highest quality as compared to other goods provided in the market.
Organizations invest in the recent or latest technology to boost growth and compete with rivals. Information Technology (IT) gives companies the opportunity to reduce operational costs and improve profitability levels (McCoy, Lyons, Morgenroth, Palcic, & Allen, 2018). Moreover, investing in IT enables organizations such as Charter Communications, Inc. to increase productivity levels, expand data storage capacity, and improve data security. All the elements mentioned facilitate increased revenue collection and higher profit levels. Technological changes over the last few years have encouraged Charter Communications, Inc. to continue investing in the latest technology to improve service delivery and consumer confidence (Charter Communications, Inc., 2021). Due to the demand for improved services in the communications sector, Charter’s management invested close to $40 billion in American infrastructure and technology from 2016-2020. The company continues to invest in innovative and related technologies to promote innovations that will power the future of connectivity, including the apps of tomorrow, IoT (Internet of Things), and Smart Cities (Charter Communications, Inc., 2021). Charter’s management believes that such investments will enable the organization to deliver high quality, high compute, and low latency connectivity to all customers across the US.
Industrial Organization and Resource-Based Models
The industrial organization (I/O) model assumes that the external environment establishes or determines the actions a specific organization can deploy to improve its overall performance. Equally, I/O helps to explain a firm’s external environment influence on its strategic actions, including the assessment of opportunities and threats, as well as other macroeconomic elements. The model enables manage teams to identify a specific industry that the company could compete and have a stronger influence as compared to other sectors of the economy (Hitt, Ireland, & Hoskisson, 2014). A firm’s management team that focuses on opportunities and neutralizes threats increases its competitive edge over rivals in the market. Moreover, under the I/O model, a firm focuses on VRIO (value, rareness, imitability, organization) approach, which makes it hard for other organizations to compete with it. In this context, Charter Communications, Inc.’s management understands the firm’s valuable products, rare, hard to imitate, and high levels of non-substitutability (Charter Communications, Inc., 2021). The issues mentioned enable the management to increase above average returns and compete with rivals in a healthy manner.
Additionally, the evaluation of resource-based model demonstrates its similarity with the I/O model because it focuses on an organization’s resources. Based on this model, if a specific resource exhibits VRIO attributes, then the firm’s management understands that it can help company gain and maintain a competitive advantage in the market (Victer, 2014). Management teams in organizations such as Charter Communications, Inc. can utilize knowledge maturation component to assess additional benefits to consumers for specific products and services. The issue entails knowledge integration, which organizational leaders can use to recommend a combination of products or services to increase consumer satisfaction. For example, Spectrum Mobile continues to redefine the mobile experience of customers with its converged WiFi and cellular service. In this context, the firm delivers faster overall speeds as compared to other mobile providers (Charter Communications, Inc., 2021). Charter’s utilization of resource-based model could provide it with the opportunity to have superior performance over time and increase its above average returns.
How the Vision Statement and Mission Statement Influences Charter’s Overall Success
Organizations use vision statements as a way of describing or communication the purpose, achievements, and aims. Management teams in organizations find the process of producing a good vision statement as rewarding and inspiring to employees, investors, and consumers, among other stakeholders (Gurley, Peters, Collins, & Fifolt, 2015). Based on this assessment, Charter’s vision statement influences its overall success because it focuses on teamwork and collaboration. A firm that identifies or puts employee needs first improves its overall performance because workers feel appreciated. Through its vision statement, Charter recognizes the importance of employees to an organization. Teamwork and collaboration encourages employees to share ideas, learn from one another, and work on complex assignments (Charter Communications, Inc., 2021). Charter’s role in evaluating its responsibility as a ‘culture creator’ and its focus on producing high-quality products enables employees to feel unique because the firm embraces their ideas and incorporates them in the organization’s activities.
The utilization of a mission statement in organizations helps to provide an ideal vision or direction for the firm. Through the mission statement, employees feel motivated and encouraged to think about their input to improve the overall performance of the firm (Gurley et al., 2015). Workers understand that their actions can have a negative or positive impact on the organization, which requires them to follow the guidelines as stated in the mission statement. Charter’s mission statement integrates the highest quality service with a clear superior entertainment. Equally, the statement indicates the firm’s desire to provide high-quality communication products that exceed consumers’ expectations, including increasing the consumer base. The combination of the mission statement with the organization’s values, such as working with integrity, promoting teamwork, and earning the trust of its customers, influences its overall success (Charter Communications, Inc., 2021). Charter’s management focuses on establishing a strong consumer base, which would make it successful in the long-term.
Stakeholder Impacts on Charter’s Overall Success
Organizational stakeholders play a significant role in the overall success of firms. The various stakeholders associated with a specific company give it practical and financial support. In this context, stakeholders represent the parties interested in a certain organization, including employees, investors, and customers (Pang, Shin, Lew, & Walther, 2018). Additionally, organizations’ engagement of stakeholders helps to empower management teams by help them to make informed decision, which build better organizations. One category of stakeholders that impacts on Charter’s overall success is the management team. The group directs and controls Charter’s activities, which ensures production continues without encountering major challenges. The other stakeholder category that impacts Charter’s overall success is employees. All organizations, including Charter Communications, Inc. consider employees as an important asset. The firm’s employees follow instructions and directions of the management team, as well as the insights provided in the vision and mission statements (Charter Communications, Inc., 2021). Charter’s employees understand the importance of teamwork and collaboration, which contribute to improved overall performance of the organization.
The other category of stakeholders is investors. Individuals who invest in the company, including the owners, shareholders, sponsors, and partners contribute to Charter’s overall success. Investors provide ideas, capital, and other resources such as promoting the organization’s corporate goals in different forums. Additionally, investor power has contributed to Charter’s ability to invest in the latest technology to improve service delivery, which has made the firm to have a competitive edge over rivals. The other category is suppliers and contractors. The groups ensure that Charter continues to engage in its daily activities without encountering major challenges. The other category is customers. Without customers, Charter Communications, Inc. cannot succeed (Charter Communications, Inc., 2021). Customers’ desire to buy products from Charter has made the corporation successful as compared to other players in the industry.
References
Cascio, W. F., & Montealegre, R. (2016). How technology is changing work and organizations. Annual Review of Organizational Psychology and Organizational Behavior, 3, 349-375.
Charter Communications, Inc. (2021). Technology & innovation. Charter Communications. Retrieved from https://policy.charter.com/resource-hub/technology-innovation
Charter Communications, Inc. (2021). We are a connectivity company. Charter Communications. Retrieved from https://corporate.charter.com/
Gurley, D. K., Peters, G. B., Collins, L., & Fifolt, M. (2015). Mission, vision, values, and goals: An exploration of key organizational statements and daily practice in schools. Journal of Educational Change, 16(2), 217-242.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2014). Strategic management: Concepts: Competitiveness and globalization. New York: Cengage Learning, 10.
McCoy, D., Lyons, S., Morgenroth, E., Palcic, D., & Allen, L. (2018). The impact of broadband and other infrastructure on the location of new business establishments. Journal of Regional Science, 58(3), 509-534.
Pang, A., Shin, W., Lew, Z., & Walther, J. B. (2018). Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication. Journal of Marketing Communications, 24(1), 68-82.
Ristovska, K., & Ristovska, A. (2014). The impact of globalization on the business. Economic Analysis, 47(3-4), 83-89.
Victer, R. (2014). The strategic implication of knowledge attributes: Understanding the conditions in which knowledge matters to performance. Management Decision, 52(3), 505-525.