Scenario 2:
Discuss two strategies or actions you would use to help achieve each objective. What is your rationale for choosing these strategies?
Objective #1: Showcase their venue to locals from both England and Scotland with the hope of attracting more attendees for the venue’s future events.
Good Marketing
Website
Objective #2: Attract at least 250 total participants over the course of the three-day competition and have at least 100 tags/mentions of their venue on social media during the event.
RSVPs
inviting influencers and paid promotions
Objective #3: Earn 5,000 Euros within the three days through VIP package purchases and food and beverage purchases within the venue.
Develop a good deal for the packages
Do a contest to encourage people to buy package
Discuss three ways that you will measure your return on investment for this event. Include both quantitative and qualitative methods.
How will you determine the audience’s receptivity to attending before the event? How will you use audience receptivity to determine if you should conduct this event again in the future?