BUSINESS CONCEPT & OVERVIEW:
Create and list the name of the business.
The team decided Qudapan Enterprise as our business name
Identify why this is a good business opportunity.
Malaysia high number of snacks consumer [quote journal]
High potential rural area snack producers (can be commercialized due to its quality)
High potential to be exported to the global market
Less competitors
Describe some of the customer needs this business will satisfy
Everybody loves snacks
Quality and attractive packaging/branding
Variety snacks from various states and ethnic in Malaysia
Easy to purchase/acquire the product
GOALS & OBJECTIVES:
List the target market for your business.
Street shoppers
Tourist
Convenient store shoppers
Travelers (via R&R)
Online shoppers
Assess how the business will benefit the target market.
Quality and attractive packaging/branding
Variety snacks from various states and ethnic in Malaysia
Easy to purchase/acquire the product
Analyze how the business will strengthen community relations.
Help to improve rural economy
Help to provide job opportunities to the rural area communities
Educate and develop young generation to appreciate rural product
PRODUCTS/SERVICES TO BE OFFERED:
Describe the products offered.
Snacks by rural producers/suppliers ie. kacang tumbuk, kerepek pisang, kerepek ubi, pisang salai, kuih sepit, rempeyek, emplang & etc.
Explain the steps required to produce the products.
Purchase/acquire product from supplier/distributor
Repackage/rebrand products with our company brand
Examine the costs to produce the products.
Product from West Malaysia – 20%-30% profit
Product from East Malaysia – 25%-35% profit
[Provide example/case study]
Provide a list of the prices of the products.
kacang tumbuk
kerepek pisang,
kerepek ubi,
pisang salai,
kuih sepit,
rempeyek,
emplang
[Provide cost table]
List the pricing options you may have to better market your products.
3 in 1 snacks package
Mix & match combo ie. 4 snacks with one price
Special discount for bulk orders
Partner with local cinema to promote local snacks
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