Company: Arcimoto (https://www.arcimoto.com/)
Requirement: Identify three (3) Key Performance Indicators that illustrate the value of your recommendation and demonstrate one or more of the following:
Increased revenue or market share
Improved client satisfaction
Reduced cost or expense
Include some basic math for each Key Performance Indicator
NOTE:
Your math for these KPIs should make sense. While it is acceptable to leverage directionally correct numbers, they must be consistent with basic mathematic and financial computations. For example, if you recommend the firm spend $2MM in new research and development, you should be able to confirm how that additional spend would impact expenses and profitability of your firm.
NOTE2:
The Assignment should include a small paragraph and some basic math for each of the three Key Performance Indicators.
Additional Information
Recommendations:
To increase brand awareness and revenue, Arcimoto could focus on targeting the segment of consumers living in retirement communities across the United States. People in this demographic often purchase golf carts and other smaller vehicles for daily transportation around their communities and small, eco-friendly, quiet electric vehicles could be used as a nicer alternative to the generic golf carts that they currently use. With specific, targeted marketing campaigns it would be pretty easy to recruit new customers in these close-knit communities.