IMC Team Video – Rubric
Product (originality of idea, appropriate and creative)
Does not meet expectations Meets expectations Exceeds expectations
0………………………………..……0.8………………………………1.0
Segmentation (considers the entire possible market)
Does not meet expectations Meets expectations Exceeds expectations
0………………………………..……0.8………………………………1.0
Targeting (appropriately chooses the target segment or segments):
Does not meet expectations Meets expectations Exceeds expectations
0………………………………..……0.8………………………………1.0
Positioning (Brand positioning is appropriate for the targeted segment or segments):
Does not meet expectations Meets expectations Exceeds expectations
0………………………………..……0.8………………………………1.0
Place (rationale is logical and appropriate)
Does not meet expectations Meets expectations Exceeds expectations
0………………………………..……0.8………………………………1.0
Price (rationale is logical and appropriate)
Does not meet expectations Meets expectations Exceeds expectations
0………………………………..……0.8………………………………1.0
Promotional Plan ($1 million budget for plan)
Does not meet expectations Meets expectations Exceeds expectations
0………………………………..……0.8………………………………1.0
Creative Execution (can be a Facebook ad, Magazine ad, audio ad, etc.)
Does not meet expectations Meets expectations Exceeds expectations
0………………………………..……0.8………………………………1.0
Use of Persuasive Techniques (Elements of Persuasion are thoughtfully utilized):
Does not meet expectations Meets expectations Exceeds expectations
0………………………………..……0.8………………………………1.0
Quality and Effectiveness of Presentation (video quality and time limit):
Does not meet expectations Meets expectations Exceeds expectations
0………………………………..……0.8………………………………1.0
Total Score out of 10: ___________