Data-Driven Marketing Decisions
Videos/article for Written Assignment
Congress’ Big Tech CEO Hearing, July 2020
Recap Video
Rep. Cicilline’s Opening Remarks
Rep. Sensenbrenner’s Opening Remarks
Mark Zuckerberg, CEO of Facebook, Opening Statement
Sundar Pichai, CEO of Google, Opening Statement
Jeff Bezos, CEO of Amazon, Opening Statement
Tim Cook, CEO of Apple, Opening Statement
China’s Sweeping Tech Crackdown, Time, Sep 1, 2021
Optional videos:
Related to Congress Hearing:
Other Q&As
A recap of the previous year’s hearing (2019)
China’s Big Tech Crackdown
Assignments
Written Assignment 1 (WA1) on Blackboard (Blackboard -> Assignments)
Due: on the day of the class, September 15th, at 9:00 am.
Deadlines will not be extended, so please plan ahead of time.
Assignments may be submitted on Blackboard only (Link will become available by Tuesday, Sep 14th). Please do not email me your answers.
Written Assignment (WA1) questions
List two points from the CEOs’ opening statements that you found interesting (from one or more CEOs). For each point, write two sentences and share your thoughts (what you found interesting, inspiring, opinion, etc.).
Pick two of the key issues regarding Big Tech (raised in the videos by representatives). For each issue, discuss your expert opinion (considering arguments from both sides) regarding different aspects of the issue and offer your recommendations/solution (one paragraph per issue).
What is your opinion about how governments approach Big Tech companies and anti-trust arguments across different regions (US, Europe, Asia)? Do you think big tech companies have “too much power”? (two paragraphs, 3-4 sentences each paragraph).