Instructions for Summative Assessment
Your assessment for this module takes the form of a report:
You are required to prepare a report that critically evaluates one retailer’s responses to a current retail market issue in comparison with one or more retailers in the same retail sector as your chosen retailer. The focus of the report is an examination, in depth, of the relationships between theory and current retail activities.
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Note that the topic of your report must be based one of the topic areas discussed in the module, i.e. one of the issues below faced by retailers:
Retail Branding
Etailing, Omnichannel retailing, and E-loyalty
Global Retailing
Global sourcing
Shopping Malls and the Future of the High Streets
Customer Relationship Management and Loyalty
Corporate Social Responsibility (CSR) and Sustainability
Social marketing, supply chain issues, and Fair Trade focusing on food
The grading criteria and their weighting for the Assignment are as follows:
Content, breadth and relevance of research 35%
Level of analysis/application of theory 35%
Conclusions/ discussion/ policy recommendations 20%
Presentation, clarity, structure, grammar, correct referencing 10%
You are advised to allocate your efforts accordingly. For more details see the grading criteria grid below.
The word limit for this assessment is 3,000 words
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