Marketing 100S – Service Learning
Articles and Individual Reading Assignment
Read the four articles *assigned by your instructor from the list below.
Upon completion of the readings, answer the following questions in a minimum of 3 FULL page double-spaced report that you upload online in the Week 3 canvas site. Important Instructions: Clearly identify for reader each question response by number (1,2,3,4, & 5) before responding to each question.
Articles
Author(s)
*Introduction to Nonprofit Marketing
Ty Hafan
*Eight Characteristics of Nonprofit Organizations
Mike Allison and Jude Kaye
* Is Service-Learning Effective? A Look at Current Research
Clayton A. Hurd
*Service-Learning – Every Body Wins!
Alan Canton
Discuss the similarities and differences between for-profit and not-for profit marketing.
What is Service Learning and how does it differ from Volunteerism and Community Service?
How might students benefit from a service-learning type of experience? How might this experience help achieve career goals?
How may completion of a service-learning project afford the student more awareness of the cultural and/or ethnic diversity issues within a non-profit organization and the community?
Identify and discuss three important ways non-profit organizations benefit a community. Provide examples for each.