12 Taps Assignment
Related courses (e.g. HR & Customer Service, Consumer Behaviour) and apply/consider/note some of the outcomes.
Background:
As an introduction to Revenue Management, you are to consider how a restaurant/pub would make a decision on what to serve to a Toronto clientele. There are 12 new taps just added to this establishment and you have carte blanche (free reign) to decide which products you will offer your customers.
Scenario:
Going into summer season, an upscale urban pub/eatery is adding a draught system. The current menu is a mix of modern pub fare (Gastropub) read https://www.synergyconsultants.com/whats-the-rage-with-gastropubs-pubology-explained/
The following are the conditions that must be met by your brand decisions. Following these conditions, but make sure you explain using your knowledge of Revenue Management to this point why you are choosing the product in question.
Conditions:
12 taps available for draught
Four taps from a Major Brewery, Four taps Domestic Microbrewery, Four taps Import. (RM explanation suggested).
Present a range of pricing levels, including a potential offering for promotional pricing. (RM explanation required).
Must range from lighter to darker, and include more flavourful offerings. (Consumer Behaviour explanation suggested).
Must represent a clear variety of brewing styles. (HR training challenge explanation suggested exceeding expectations).
Brewing styles should range from traditional to alternative/modern styles. (Consumer Behaviour explanation suggested).
It is usually financially beneficial to show allegiance to big brands for both vendor relationship reasons, and to promote cross selling opportunities of a brand that a customer enjoys.
Up to 4 (four) additional beers may be identified as summer specific choices, and winter alternative may be suggested for the fall menu review. (RM planning explanation suggested).
Every offering will need a Product fact sheet (usually downloadable from company websites- put in the Appendix) and
In the body of your paper, you should include the following
Reason for its inclusion
Facts about the beer
Food pairings
Revenue management considerations include:
Cost and price strategy
Server Selling Strategies
The project should include:
APA standards/College level English/Proper referencing
An introduction
Background on the relevance of the exercise.
An overall discussion of all the beer choices.
Reason for its inclusion
Facts about the beer
Food pairings
The RM strategies that are being represented.
Additional strategies (HR& Consumer Behaviour) from past learning outlined.
A conclusion
An Appendix of your products.
Option: Consider a table to visually outline your offerings.
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NOTE: Use highlights, subheadings or other means to outline where you are applying your RM research in this assignment. Research resources needs to be valid.
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Rubric
An introduction
Background on the relevance of the exercise.
An overall discussion of all the beer choices.
Facts about the beer
Reason for its inclusion
Food pairings
Beers 13,14,15,16 (winter menu)
The RM strategies that are being represented.
Additional strategies (HR& Consumer Behaviour) outlined.
A conclusion
A clear and understandable Appendix of your products.
Option: Consider a table to visually outline your offerings.
APA standards/College level English/Proper referencing.