INFO 3130-92 Individual Assignment #3
User Experience Review of E-Commerce Sites
Assignment Steps
1. Select two businesses that are competitors in the same industry and that use their
websites for electronic commerce.
2. Explore these websites in detail.
3. Discuss the business strategies, product offerings and target markets for each organization. Utilize other references as appropriate in researching this information such as annual reports or trade press articles.
4. Describe the e-commerce capabilities available on each web site and how these ecommerce capabilities support the organization’s business strategies.
5. Prepare an evaluation of each business’s website in terms of its functions, user friendliness, and ability to support the company’s business strategy. Which website does a better job and why?
6. Make some recommendations to improve each of the websites.
• Submit a Microsoft Word or Google Docs file that answers Steps #3 – #6. Provide the URL for each website. Prepare narrative using a minimum of 11-point font, double
spaced. Target assignment length is three (3) to four (4) pages.
• Provide a references list in APA format for any references utilized.